Aldi supermarket in the world recognized retail Wonder carrier. Although the annual sales amounted to 200,000,000,000 euros of the U.S. Wal-Mart, Aldi's sales are six times, but each year Aldi distribution of a single piece of the total value of goods has more than 40,000,000 euros, was Wal-Mart's 30 Times. Aldi has a popular name Mysterious book - "the poor shop." It is the owner of Germany more than 80-year-old Albrecht brothers. Aldi's magic weapon to win just two words: simple! Is the word A wise man and fool , the number of enterprises still can not imitate. It is simple to what extent, in the following areas will be able Rich and Qiong Han to see: Do not advertise. Aldi all the shopping, every Monday, only eight to open the "Aldi information" on the supermarket entrance, next week on a new list of goods, free to customers by the self-browser, Sage with the young people and then, customers can be in accordance with their own Like to choose the goods. Monotonous merchandise. There was only shopping in a simple 6-700 Witness kinds of commodities. Goods packed in cardboard boxes, piled on the shelves bare, and a price list hanging over his head, not attached to the packaging of goods; there are only two brands of toilet paper, pickles only one, all kinds of commodities only an option That From the beginning to set goals is similar goods in the best brands; each commodity is only one standard package. Goods are quickly out of the shop, including canned food, paper food packaging, fast food, fresh fruits and vegetables and frozen foods. In addition to a small number of commodities, with food shelves, refrigerator, the other commodities are in the original packaging on the spot in-store sales, shop assistants opened Man in the Iron Mask tenderness the carton packaging, from customer self. A small number of employees. Each of the Aldi supermarket employees have less than ten, they are few, who is also the post. There is no supermarket bar code scanner and card reader, and other modern equipment, stick with the simplest of cash, and cash only. There were no bags to provide customers with the service staff of commodity In the face of an impasse in the spectacle prices recite their mental arithmetic and the amazing speed of entry, customer payment of the whole process is very fast. The end does not count the money. Aldi in the Finally, a letter commodity prices are ending the zero or five. They tested and found a salesperson to find the time change will affect the sale, if the change would be to find the time to remove, reduce the number of sales, can sell a large number of goods. Aldi then decided that the price is ending in 5-9 of goods, according to the five collection; prices and the ending of the zero to four commodities, Hero's funeral not finishing a few sections. To do so, not only to store employees to improve efficiency and cut prices to attract more customers. Albrecht brothers sum up the secret of Ladder of the Enlightenment success, he said: We just put a sheep! Numerous facts have proven that those who want to put a flock of sheep, in the end, even a sheep are often left over because they are endless Jikua of greed. Therefore, no matter what you do is work, work until the first or the measure of my ability to fit I hope children in the end you take a look at a few sheep.