When each was to you or your procurement organization, you have the opportunity to increase the size of each purchase, and the motive is mercy, not selfish. This will not only increase your short term profits, and how to help customers get a chance in this transaction or profits are closely related.
In the Great Depression era, Kraft marketing companies to a low cost cheese powder, but it has no intention of submitting public consumption, making marketing ended in failure, and the city of St. Louis to address a clerk assigned to the quota, these cheese powder divided into many small packets, macaroni into the box, and then ask Associa??o dos Merceeiros way to a packaging sales, what he called the "Kraft Dinner". When http://www.ibuy-sell.com found that the packaging sales Qi Jia, once this package into a dinner part of the production line.
You have the responsibility and opportunity to all options and the opportunity to inform you deal with customers, and in the beginning you need to know about customers to purchase goods or services to help them know the possible options and the advantages can be accounted for, and they may therefore obtain better results than the original. This is the "Add Ons" and "Cross Selling" concept. In other words, the purpose of customer door, which was supposed to buy a standard, the basic goods and services. However, you may understand each other in the purchase of products and services intended, that basic standards of products or services they are unable to produce the desired effect. Thus, they recommend you to a bigger, more senior or more complex products, so as to achieve their desired results. They are not necessarily to buy, but you have the responsibility to show them and show that different goods and services, and the differences arising from the different consequences, so that they considered overweight by this incentive after upgrade.
And "cross selling" is a client introduced additional products and services, you can increase their transaction or the size of your company. Your customers will be grateful to you for all he has done, because their life and career can be better. Why? The results will be better because of a disastrous,and To this end they will be very pleased. Therefore, regardless of the use of the "overweight" or "cross selling", which can provide a choice to customers, so that the results can be even more beautiful. This is good for customers, not to your own interests.
When Mattel toy manufacturers to lure you buy a Barbie, but only a set of original Barbie clothes, you want to overweight buy Barbie clothes, Barbie cars, Barbie house, but Barbie is very lonely, so you Busi Valentine's than willing to buy, then? Is willing to wear clothes.
So you sell the unique design will get their attention, then reversed risk allows them to buy. In addition, overweight and cross selling will provide the best solution to the problem of their products and services.